{"id":353,"date":"2025-06-20T01:31:02","date_gmt":"2025-06-20T01:31:02","guid":{"rendered":"https:\/\/joerustin.com\/?p=353"},"modified":"2025-06-20T10:38:45","modified_gmt":"2025-06-20T10:38:45","slug":"ultimate-guide-on-how-to-open-a-coffee-shop-and-create-your-dream-business","status":"publish","type":"post","link":"https:\/\/joerustin.com\/index.php\/2025\/06\/20\/ultimate-guide-on-how-to-open-a-coffee-shop-and-create-your-dream-business\/","title":{"rendered":"Ultimate Guide on How to Open a Coffee Shop and Create Your Dream Business"},"content":{"rendered":"<div data-node-type=\"card\" class=\"card\" style=\"background-color: #f0f8ff;color: #000000;border-radius: 0.5rem;padding: 1rem 1.5rem\">\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1293\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Barista working with gloves, coffee shop open after lockdown quarantine\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/barista-working-with-gloves-coffee-shop-open-after-lockdown-quarantine.jpg\"> <\/p>\n<ul class=\"wp-block-list\">\n<li>\nChoosing the Right Location: Identify a high-traffic area that aligns with your target audience and ensures visibility and accessibility to attract more customers.\n<\/li>\n<li>\nDeveloping a Business Plan: A robust business plan is crucial; it should cover your unique concept, market analysis, financial projections, and operational strategies to guide your coffee shop\u2019s development.\n<\/li>\n<li>\nLegal Considerations: Ensure compliance with local regulations by securing the necessary licenses and permits, and choose a suitable business structure that protects your personal assets.\n<\/li>\n<li>\nDesign and Layout: Prioritize an effective layout that enhances customer experience and operational efficiency, while also curating ambiance through appropriate furnishings and decor.\n<\/li>\n<li>\nSourcing Quality Ingredients: Select high-quality coffee beans and supplies from reliable suppliers to maintain brand consistency and customer satisfaction.\n<\/li>\n<li>\nEffective Marketing Strategies: Build a strong online presence and engage in local advertising to connect with the community, driving awareness and attracting repeat customers to your coffee shop.\n<\/li>\n<\/ul><\/div>\n<p>Opening a coffee shop can be an exciting venture that blends your passion for coffee with entrepreneurship. Imagine creating a cozy space where people gather, share stories, and savor the perfect brew. But before you dive in, it\u2019s essential to understand the steps involved in turning your dream into reality.<\/p>\n<p>From crafting a solid business plan to selecting the right location and sourcing quality beans, every detail matters. You\u2019ll need to navigate the complexities of permits, equipment, and marketing to stand out in a bustling market. With the right approach and a sprinkle of creativity, you can build a coffee shop that not only serves great drinks but also becomes a beloved community hub. Let\u2019s explore how to make your coffee shop dream come true.<\/p>\n<h2 class=\"wp-block-heading\">Choosing the Right Location<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Barista waitress woman turning open sign board on glass door in coffee shop, retail store.\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/barista-waitress-woman-turning-open-sign-board-on-glass-door-in-coffee-shop-retail-store-.jpg\"> <\/p>\n<p>Selecting the right location is crucial for your coffee shop\u2019s success. The location impacts visibility, foot traffic, and accessibility for your target audience. Evaluate potential spots carefully to maximize customer acquisition and sales.<\/p>\n<h3 class=\"wp-block-heading\">Factors to Consider<\/h3>\n<ol class=\"wp-block-list\">\n<li><strong>Demographics<\/strong>: Research the demographics of the area. Understand the age, income, and lifestyle of the locals. Targeting the right audience enhances your chance of steady patronage.<\/li>\n<li><strong>Competition<\/strong>: Analyze nearby coffee shops and similar businesses. Assess their offerings, pricing, and customer base. Position your small business to differentiate itself through branding and unique product development.<\/li>\n<li><strong>Accessibility<\/strong>: Ensure your coffee shop is easy to reach. Consider parking options and public transportation access. Accessibility influences customer convenience and satisfaction.<\/li>\n<li><strong>Visibility<\/strong>: Choose a location that attracts attention. High-traffic areas or visible storefronts enhance walk-in customers. Your marketing efforts benefit from strategic visibility.<\/li>\n<li><strong>Cost<\/strong>: Factor in rental costs along with potential expenses. Budget for location-related expenses, keeping in mind its impact on your profit margin. A prime location may demand a higher investment yet yield significant returns.<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\">Analyzing Foot Traffic<\/h3>\n<p>Monitoring foot traffic is fundamental when choosing your coffee shop\u2019s location. Regular foot traffic indicates a lively area, increasing the likelihood of walk-in customers.<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Timing<\/strong>: Observe traffic patterns during different times of day. Peak hours can vary based on location and day of the week. Adapt your hours of operation to optimize customer flow.<\/li>\n<li><strong>Surrounding Businesses<\/strong>: Evaluate nearby establishments that drive traffic. Gyms, offices, or schools attract potential customers. These businesses can contribute to a steady sales funnel for your coffee shop.<\/li>\n<li><strong>Community Events<\/strong>: Research local events and activities in the area. Events can enhance foot traffic, creating opportunities for upselling and customer engagement. Partnerships with local entities may also provide collaborative marketing opportunities.<\/li>\n<li><strong>Seasonal Changes<\/strong>: Understand how seasons affect foot traffic. Seasonal attractions, such as festivals or holidays, influence customer behavior. Adjust your marketing strategy accordingly to capitalize on varying trends.<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\">Developing a Business Plan<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Portrait Asian Small business owner doing Hands crossed for Welcome Open in front of coffee shop\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/portrait-asian-small-business-owner-doing-hands-crossed-for-welcome-open-in-front-of-coffee-shop.jpg\"> <\/p>\n<p>Creating a robust business plan is essential for your coffee shop\u2019s success. This plan serves as a roadmap, detailing core operations and strategies necessary for growth. You\u2019ll want to focus on several key components to ensure clarity and direction.<\/p>\n<h3 class=\"wp-block-heading\">Key Components of a Business Plan<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Define Your Concept<\/strong>: Identify your coffee shop\u2019s unique concept. Specify the coffee products you\u2019ll offer and any additional items, like pastries or sandwiches, that align with your brand\u2019s identity.<\/li>\n<li><strong>Market Analysis<\/strong>: Conduct market research to identify your target audience. Analyze competitors to understand their strengths and weaknesses, which helps you establish your competitive advantage.<\/li>\n<li><strong>Executive Summary<\/strong>: Write a concise overview of your business idea, covering your budget, mission, and core values. This summary acts as the first impression for potential investors or partners.<\/li>\n<li><strong>Company Overview<\/strong>: Provide detailed information about your business structure, whether it\u2019s an LLC, partnership, or corporation. Describe the customer experience you aim to deliver and outline your brewing processes and labor practices.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Financial Projections<\/h3>\n<p>Financial projections offer insight into your coffee shop\u2019s future performance and viability. Include detailed forecasts of expenses, revenue, and potential profit margins.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Budget<\/strong>: Create a comprehensive budget that encompasses startup expenses, operational costs, and marketing efforts. This budget will help you track cash flow and assess funding options.<\/li>\n<li><strong>Funding Sources<\/strong>: Identify your funding options, such as loans, angel investors, or crowdfunding. Clarifying these strategies early on enhances your pitch to potential investors.<\/li>\n<li><strong>Sales Forecast<\/strong>: Predict monthly sales based on your market analysis and pricing strategy. Utilize this forecast to set realistic goals and develop a growth strategy focused on customer acquisition.<\/li>\n<li><strong>Break-even Analysis<\/strong>: Calculate how much revenue you\u2019ll need to cover expenses. This analysis informs your pricing strategy and helps you plan for profitability.<\/li>\n<\/ul>\n<p>Approach these components methodically to build a strong foundation for your coffee shop\u2019s operations and long-term growth.<\/p>\n<h2 class=\"wp-block-heading\">Legal Considerations<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Smiling portrait of young barista business owner at retail coffee shop\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/97BVNHNb-smiling-portrait-of-young-barista-business-owner-at-retail-coffee-shop.jpg\"> <\/p>\n<p>Opening a coffee shop requires navigating several legal considerations to ensure compliance and success.<\/p>\n<h3 class=\"wp-block-heading\">Licenses and Permits<\/h3>\n<p>You must obtain the necessary licenses and permits to operate your coffee shop legally. Start by securing a Health Department Permit, which confirms your establishment meets sanitation standards for food storage and preparation. Regular inspections will occur, so maintaining compliance is essential. Check local requirements for building permits, especially if you plan to remodel or install new equipment. Verify that your location is zoned for a coffee shop and that you are permitted to add signage, as this may impact your branding and visibility. Additionally, apply for a Fire Department Occupancy Permit and comply with fire safety regulations, which may include installing sprinkler systems and having fire extinguishers on-site.<\/p>\n<h3 class=\"wp-block-heading\">Business Structure Options<\/h3>\n<p>Deciding on a business structure has legal and financial implications for your coffee shop. You can choose among various options including Sole Proprietorship, LLC (Limited Liability Company), Partnership, and Corporation.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Sole Proprietorship<\/strong> offers simplicity and control, but personal liability for business debts is a concern.<\/li>\n<li><strong>LLC<\/strong> provides protection from personal liability while allowing pass-through taxation, making it a popular choice for small businesses.<\/li>\n<li><strong>Partnership<\/strong> involves sharing profits and liability, suitable if you plan to collaborate with others.<\/li>\n<li><strong>Corporation<\/strong> protects personal assets but comes with more regulations and tax implications.<\/li>\n<\/ul>\n<p>Evaluate the pros and cons of each structure based on your business goals, funding options, and potential for growth. Consult with legal and financial advisors to select the best option that aligns with your vision and ensures compliance.<\/p>\n<h2 class=\"wp-block-heading\">Designing Your Coffee Shop<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1332\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Female Owner Of Start Up Coffee Shop Or Restaurant Turning Round Open Sign On Door\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/female-owner-of-start-up-coffee-shop-or-restaurant-turning-round-open-sign-on-door.jpg\"> <\/p>\n<p>A well-planned design enhances both functionality and customer experience in your coffee shop. Focus on layout and ambiance first, then select appropriate equipment and furnishings.<\/p>\n<h3 class=\"wp-block-heading\">Layout and Ambiance<\/h3>\n<p>Establish an effective coffee shop layout to boost customer satisfaction and streamline operations. For the customer seating area, allocate about 60% of the total space. Design this area to provide 18-20 square feet per guest. Maintain table spacing of 42-60 inches apart to ensure comfort and interactions. Position chairs 18 inches apart to facilitate movement.<\/p>\n<p>Consider dividing your shop into specific zones. Designate areas for the customer seating, coffee bar, and staff behind-the-scenes operations. For a welcoming vibe, incorporate details like lighting, color schemes, and art that reflect your brand identity. Ambiance significantly influences customer retention and acquisition, so invest in quality acoustics and temperature control for a pleasant experience.<\/p>\n<h3 class=\"wp-block-heading\">Equipment and Furnishings<\/h3>\n<p>Select high-quality equipment and furnishings that align with your coffee shop\u2019s concept. Identify essential equipment like espresso machines, grinders, brewers, and blenders. Prioritize brands known for reliability and performance, keeping in mind the costs involved in sourcing these items.<\/p>\n<p>Determine your furniture needs for the seating area. Choose comfortable and durable tables and chairs that complement your shop\u2019s aesthetic. Consider mixing seating styles to cater to different customer preferences, such as cozy nooks and communal tables.<\/p>\n<p>Budget for ongoing maintenance and potential upgrades to ensure functionality and appearance over time. Utilize a solid business plan to map out these expenses and establish a clear financial strategy. Making informed choices in layout and equipment leads to a successful coffee shop venture.<\/p>\n<h2 class=\"wp-block-heading\">Sourcing Ingredients and Supplies<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Open signboard in coffee shop\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/open-signboard-in-coffee-shop.jpg\"> <\/p>\n<p>Sourcing high-quality ingredients and supplies is fundamental for a small business, especially when opening a coffee shop. Selecting the right products impacts your branding, customer satisfaction, and overall success.<\/p>\n<h3 class=\"wp-block-heading\">Selecting Coffee Beans<\/h3>\n<p>Selecting coffee beans involves crucial factors like quality and taste. Request samples from potential suppliers to ensure they meet your standards. High-quality beans typically vary in price, which can influence your pricing strategy. Choose from main types of coffee beans:<\/p>\n<p>\n<iframe loading=\"lazy\" title=\"tokyo coffee shops in 36 hours\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/tH83M_rNCbc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Arabica<\/strong>: Popular for its smooth, mild flavor.<\/li>\n<li><strong>Robusta<\/strong>: Known for its strong, bitter notes and higher caffeine content.<\/li>\n<li><strong>Liberica<\/strong>: Offers a unique fruity and floral profile.<\/li>\n<li><strong>Excelsa<\/strong>: Provides a distinctive tartness and complexity.<\/li>\n<\/ul>\n<p>Sourcing options for coffee beans include roasting your own, reselling from wholesalers, or using a dropshipping model. Roasting your own beans allows full process control but requires substantial investment and expertise.<\/p>\n<h3 class=\"wp-block-heading\">Important Suppliers<\/h3>\n<p>Identifying reliable suppliers is essential for maintaining quality and consistency. Consider the following supplier types:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Wholesalers<\/strong>: They often provide bulk pricing and reliability.<\/li>\n<li><strong>Local Roasters<\/strong>: Partnering with local roasters can enhance your community connection and provide fresh products.<\/li>\n<li><strong>Importers<\/strong>: Importers specialize in sourcing unique beans from various regions.<\/li>\n<\/ul>\n<p>Evaluate your options based on their reputation, pricing, and delivery reliability. Building strong relationships with suppliers can lead to better deals and consistent quality, which directly impacts your coffee shop\u2019s growth strategy.<\/p>\n<h2 class=\"wp-block-heading\">Marketing Strategies<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Young Female manager in restaurant with tablet. Woman coffee shop owner with open sign. Small\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/young-female-manager-in-restaurant-with-tablet-woman-coffee-shop-owner-with-open-sign-small.jpg\"> <\/p>\n<p>Effective marketing is crucial for attracting customers to your coffee shop. Implementing the right strategies builds a strong foundation for growth and customer acquisition.<\/p>\n<h3 class=\"wp-block-heading\">Building an Online Presence<\/h3>\n<p>Establish a professional website that reflects your brand identity. Include essential information, such as your menu, location, and hours of operation. Incorporate SEO to enhance online visibility. Leverage social media platforms like Instagram and Facebook to showcase your offerings and engage with your target audience. Post high-quality images of your products, highlight promotions, and share customer testimonials. Utilize email marketing to keep customers informed about events, newmenu items, and special offers, driving repeat visits and sales.<\/p>\n<p>\n<iframe loading=\"lazy\" title=\"5 Must Know Reasons Why Coffee Shops FAIL In Their First Year | Start a Cafe Business 2022\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/xeuMEDUitAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<h3 class=\"wp-block-heading\">Local Advertising Tactics<\/h3>\n<p>Use local advertising tactics to connect with your community. Distribute flyers and posters in nearby businesses and community centers. Partner with local organizations to host events, such as coffee tastings or art shows, attracting significant foot traffic. Consider offering discounts to groups such as students or local healthcare providers as part of your promotional campaigns. Join the local chamber of commerce to network and increase visibility within the community. Collaborating with local businesses not only fosters goodwill but also expands your reach, enhancing your marketing efforts.<\/p>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/come-in-we-re-open-signboard-in-front-of-the-coffee-shop-.jpg\"> <\/p>\n<p>Opening a coffee shop is an exciting venture that blends your passion for coffee with your entrepreneurial spirit. By following the steps outlined in this guide you can create a thriving space that resonates with your community.<\/p>\n<p>From selecting the perfect location to crafting a solid business plan every detail matters. Remember to focus on quality ingredients and effective marketing strategies to attract and retain customers.<\/p>\n<p>As you embark on this journey stay committed to your vision and be open to learning and adapting along the way. Your coffee shop can become a beloved local spot that brings people together over great coffee.<\/p>\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full lazyload\" alt=\"Young business owner open the coffee shop.\" data-src=\"https:\/\/media.smallbiztrends.com\/2025\/04\/young-business-owner-open-the-coffee-shop-.jpg\"> <\/p>\n<h3 class=\"wp-block-heading\">What are the essential steps to open a coffee shop?<\/h3>\n<p>To open a coffee shop, start by creating a solid business plan that outlines your concept, budget, and target audience. Next, choose the right location by considering factors like demographics, competition, and accessibility. After securing the location, you\u2019ll need to obtain necessary permits, invest in quality equipment, and develop a marketing strategy to attract customers.<\/p>\n<h3 class=\"wp-block-heading\">How important is location for a coffee shop?<\/h3>\n<p>Location is crucial for a coffee shop\u2019s success. It impacts your visibility, customer traffic, and overall sales. Factors to consider include foot traffic patterns, nearby businesses, competition, and the community\u2019s demographics. A well-chosen location can significantly enhance customer engagement and profitability.<\/p>\n<h3 class=\"wp-block-heading\">What should a coffee shop business plan include?<\/h3>\n<p>A coffee shop business plan should define your unique concept, identify your target audience through market analysis, and outline your budget and mission. Key components include an executive summary, company overview, and financial projections. This roadmap will guide your coffee shop\u2019s operations and growth.<\/p>\n<h3 class=\"wp-block-heading\">What licenses and permits do I need to open a coffee shop?<\/h3>\n<p>To open a coffee shop, you\u2019ll typically need several licenses and permits, such as a Health Department Permit and a Fire Department Occupancy Permit. Additionally, ensure compliance with local zoning laws and fire safety regulations. It\u2019s essential to research your area\u2019s specific requirements.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=KVBvuQv7DeA<\/p>\n<h3 class=\"wp-block-heading\">What business structure is best for a coffee shop?<\/h3>\n<p>Choosing the right business structure for your coffee shop\u2014such as Sole Proprietorship, LLC, Partnership, or Corporation\u2014depends on your goals. Each has different legal and financial implications. Consult with legal and financial advisors to find the best fit for your business needs.<\/p>\n<h3 class=\"wp-block-heading\">How should a coffee shop be designed?<\/h3>\n<p>A well-planned coffee shop design enhances functionality and customer experience. Allocate about 60% of your space for seating, ensuring comfort and interaction. Create zones for seating, the coffee bar, and staff operations, incorporating branding elements like lighting and decor to create an inviting atmosphere.<\/p>\n<h3 class=\"wp-block-heading\">How do I source quality coffee beans for my shop?<\/h3>\n<p>When sourcing coffee beans, consider various types such as Arabica and Robusta. You can roast in-house or partner with wholesalers. Identify reliable suppliers who provide consistency and quality. Building strong relationships with these suppliers can help enhance your coffee shop\u2019s growth and branding.<\/p>\n<h3 class=\"wp-block-heading\">What marketing strategies should I use for my coffee shop?<\/h3>\n<p>To market your coffee shop effectively, establish a professional online presence through a website and social media. Showcase your offerings and engage with your audience. Additionally, use local advertising techniques, like distributing flyers and partnering with organizations, to connect with the community and boost visibility.<\/p>\n<p><small>Image Via Envato <\/small><\/p>\n<p>This article, &#8220;<a href=\"https:\/\/smallbiztrends.com\/how-to-open-a-coffee-shop\/\">Ultimate Guide on How to Open a Coffee Shop and Create Your Dream Business<\/a>&#8221; was first published on <a href=\"https:\/\/smallbiztrends.com\">Small Business Trends<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Choosing the Right Location: Identify a high-traffic area that aligns with your target audience and ensures visibility and accessibility to attract more customers. Developing a Business Plan: A robust business plan is crucial; it should cover your unique concept, market analysis, financial projections, and operational strategies to guide your coffee shop\u2019s development. Legal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":1,"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/posts\/353\/revisions\/354"}],"wp:attachment":[{"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joerustin.com\/index.php\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}